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Kentucky.gov   Kentucky Arts Council

Tourism, Arts and Heritage Cabinet
Kentucky Arts Council

FOR IMMEDIATE RELEASE
Tom Musgrave
502-564-3757, ext. 489
tomr.musgrave@ky.gov

Kentucky Arts Council’s Master Class
a Valuable Tool for Event Planners

“The goal of Master Class is to position anyone planning an event, performance or presentation for success by putting them in a room with performing artists and knowledgeable consultants, who can help them polish their planning skills.”
Lori Meadows, Kentucky Arts Council executive director

FRANKFORT, Ky. (Sept. 12, 2016) — Libraries, vineyards, wedding receptions, company picnics, the town square and park pavilions are all places you might expect to see performances of music, theatrical works or other live entertainment.

But performances at those and similar venues don’t come together by themselves. If you’re in charge of entertainment programming for an organization or are a professional event planner, the Kentucky Arts Council’s Master Class is for you.

The 2016 Master Class will be 10 a.m. to 4:30 p.m. Oct. 13 at The Grand Theatre in Frankfort. The event is free, but requires advance registration.

Admission to Master Class is open to individuals and groups who plan for and present live performance including business and civic leaders, college and university activity boards, community groups and organizations, event planners, festival organizers, government agencies, librarians, Main Street managers, park directors, Trail Town participants, performing arts presenters and others.

Workshops will include beginning and advanced social media strategies, taught by arts council staff member Chelsea Sparks and University of Kentucky Arts Administration Professor Rachel Shane, respectively; and a marketing workshop taught by Jennifer Sciantarelli, UK College of Fine Arts communications director.

“Well-executed performance events are a feather in the cap of any community and can make an important event, from a free concert series to a private wedding reception, more memorable. Those events don’t just happen on their own, though, and require a lot of planning,” said Lori Meadows, arts council executive director. “The goal of Master Class is to position anyone planning an event, performance or presentation for success by putting them in a room with performing artists and knowledgeable consultants, who can help them polish their planning skills.”

The day will offer a blend of showcase performances and working sessions about marketing and social media. Participants will also have opportunities to talk one-on-one with the performers and other presenters. Kentucky performers featured during the event include:

  • Misty Mountain String Band, Jefferson County, roots/bluegrass music
  • Phourist & the Photons, Jefferson County, experimental rock
  • Octavia Sexton, Rockcastle County, storytelling
  • na Skylark, Hardin County, Celtic music
  • Lakshmi Sriraman, Fayette County, Bharatanatyam dance
  • Small Time Napoleon, Jefferson County, folk/pop music

For more information on Master Class, contact Tamara Coffey, individual artist director, at tamara.coffey@ky.gov, or 502-564-3757, ext. 479. Registration is available online at the arts council website.

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The Kentucky Arts Council, the state arts agency, fosters environments for Kentuckians to value, participate in and benefit from the arts. Kentucky Arts Council funding is provided by the Kentucky General Assembly and the National Endowment for the Arts. The arts council is celebrating 50 years of service in 2016.