Creative Industry


Kentucky Creative Industry Summit Agenda

Kentucky Creative Industry Summit

Nov. 30, 2016

Lexington Convention Center
Elkhorn Rooms – Heritage Hall
430 W. Vine St.
Lexington, KY 40507




8-9 a.m. Registration

9 a.m. – Promoting and Building the Creative Industry
Lydia Bailey Brown, Kentucky Arts Council Interim Executive Director
Emily Moses, Kentucky Arts Council Creative Industry Manager

The Kentucky Arts Council continually works to raise awareness of Kentucky’s creative industry and its value to communities, the economy and quality of life in Kentucky. This session will provide an update of creative industry work during the last year with information about a grant the arts council received to further develop and explore convergence between the state’s creative industry and agriculture sectors.

9:30 a.m. – Arts Builds Business Builds Arts
Beth Flowers, AIR Institute at Berea College Executive Director

This interactive workshop will lead you through a series of small group exercises designed to help you explore common ground between businesses, community and creatives. You will learn how artists can successfully collaborate, create, design, plan and learn with business people and community leaders. The workshop is designed to help you and your community experiment with new ways of thinking and being, as well as challenge your mental models about art, creativity, business and value.

11 a.m. – The State of Video Games and Kentucky
George Landon, Eastern Kentucky University Gaming Institute Director

Video game development has exploded in Kentucky in recent years and plays a significant role in Kentucky’s creative industry. The Commonwealth has multiple businesses with a full-time focus on game development, numerous independent developers, as well as secondary and post-secondary schools with specific coursework and degrees focusing on games. Hear an overview of the game industry in Kentucky, and learn how Kentuckians working in the field are pioneering new possibilities for the creative economy, through their innovative work, in the Commonwealth.

Noon – Lunch and Kentucky Sampler Showcase

Grab a quick lunch and join us for a showcase by Kentucky performing artists Zoe Speaks and Marcus Wilkerson, adjudicated members of the Kentucky Arts Council’s Performing Artists Directory.

1:30 p.m. – Visual Arts, Performing Arts and Community Arts Workshops
Choose a learning track or mix and match from the three workshop tracks based on your interests.

Visual Arts Track

1:30 p.m. – Branding for Creative Makers
Jennifer Reis, Artist, Morehead State University Professor of Arts Entrepreneurship

Brand identity is the sum of consistent visuals, narratives and interactions you provide the external world to represent your work. Branding for artists can get a little tricky, as the personal is often embedded in the creative work and product. In this session, participants will go through exercises to generate an inventory of information to be crafted into a brand identity along with strategies and tools to communicate it across communication platforms.

2:30 p.m. – Marketing for Creative Makers
Jennifer Reis, Artist, Morehead State University Professor of Arts Entrepreneurship

Creative makers are often told they need to market their work with few specific strategies. This session will go through exactly what marketing is and how to tailor it to an individual’s brand, product and targeted clientele. Social media and e-commerce options will also be covered. Participants will leave with an action plan to tackle their future marketing goals.

3:30 p.m. – A Conversation with Kentucky Game Developers
Moderator: George Landon, EKU Gaming Institute Director
Panelists: Veronica Rivera, Pang Hartman, John Meister, Jake Elliot

Meet the men and women who are making their mark on Kentucky’s video game development industry and designing their own paths toward entrepreneurial success. Moderated by George Landon, this conversation will take a look at the varied ways game developers are working in Kentucky, how they fit into the creative industry, and what is needed to grow support for their work in the creative industry across the Commonwealth.

Performing Arts Track

1:30 p.m. – The Art of Leveraging Social Media
Eric Gurevich, Director of Communications and Engagement, Fund for the Arts

In a digital world saturated with content, it is increasingly difficult to dive into meaningful social engagement. This presentation will provide a comprehensive overview of the most effective social media channels for artists and arts organizations today, while exploring best practices, concrete examples and personal branding.

2:30 p.m. – Contracts and Copyright for Performing Artists
Jeremy Beck, Composer, Attorney for the arts

This presentation addresses some of the essential concerns related to contracts and copyright law that may impact both performing artists and others involved in various fields of creative work. Jeremy Beck practices entertainment law, intellectual property law (trademark and copyright) and general business law in Louisville. As a composer of classical music, he holds particular insight into the challenges and legal issues facing those engaged in the arts.

3:30 p.m. – Tax Tips for the Artist
Michelle Musacchio, Fit Money CPA

Explore the many opportunities in tax savings for artists, and get your questions answered about tax filings and other tax-related issues, from Fit Money CPA Michelle Musacchio.

Community Arts Track

1:30 p.m. – Public Art
Sarah Lindgren, Louisville Metro Government Public Art Administrator
Nathan Zamarron, LexArts Community Arts Director

Do you want to start a public art project in your community but don’t know where to begin? Learn the process, see examples of successful projects, and get your questions answered about public art from two of Kentucky’s leading project managers. This session is great for beginners and those who want to build on an existing public art plan.

2:30 p.m. – The Kentucky Folklife Program’s Bosnia Oral History Project
Virginia Siegel, Folklife Specialist, Kentucky Folklife Program
Brent Bjorkman, Director, Kentucky Folklife Program

The Kentucky Folklife Program, the Kentucky Museum, and Department of Folk Studies and Anthropology at Western Kentucky University have partnered with the Bosnian community in Bowling Green to develop a long-term oral history and exhibition project called “The Bosnia Project.” The goal of the project is to encourage the public to experience Bosnian traditional art and to demonstrate the ways traditional art may serve as an expression of faith, heritage, and survival for refugees and immigrant populations. Approximately 6,000 individuals in Bowling Green, roughly 10 percent of the city’s population, are Bosnian.

3:30 p.m. – Working with Community Scholars and Folklorists
Mark Brown, Folklorist, Kentucky Arts Council Folk and Traditional Arts Director
Nieta Wigginton and Mary Reed, Kentucky Community Scholars

Kentucky Community Scholars and folklorists have the knowledge and training to assist communities in developing new projects or reinvigorating existing ones. Learn about resources available to help you in cultural documentation and presentation, including a robust network of trained individuals that can help you with your own arts and cultural projects.

For more information, contact:

Emily B. Moses
Creative Industry Manager


Page Last updated: November 23, 2016
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